ABOUT

Hi, I’m Bianca Campbell, founder of RISE Mindful Performance. When I first started RISE Girls’ Basketball in 2011, my goal was to help athletes grow their skills, build strong character, and lead with confidence on and off the court. But as I worked with more athletes, I noticed a pattern: no matter how much they trained physically, an untrained mind often held them back. That realization shifted everything.

In 2016, I started introducing mindfulness and meditation into my camps and clinics, and by 2020, I transformed RISE into RISE Mindful Performance to focus on what truly matters: empowering ALL athletes to train their mental game. Through mindfulness and mental skills training, I help athletes optimize performance and well-being, conquer self-doubt, and unlock their greatness—not just in sports but in life.

As a former Division I and professional basketball player, I know firsthand what it’s like to navigate the pressures of high-level competition. From balancing academics and sports as a multi-sport athlete in high school to competing professionally overseas, I’ve experienced the highs of success and the struggles of performance anxiety, self-doubt, and mental fatigue. Those challenges taught me how critical it is to train the mind as much as the body. Now, I use those lessons to help athletes and their families embrace the mental side of performance, so they can thrive under pressure, have more fun, and reach new heights.

Sports may be 90% mental, but most athletes overlook this key aspect of training. My mission is to change that. Through customized mental performance coaching, I guide athletes to embrace challenges, focus on what’s within their control, and perform with inner strength, purpose and self-belief. I also partner with parents, equipping them with tools and insights to better support their athletes’ journey.